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2002 - Present

Much of our writing lately is focused upon the creation of API documents, technical case studies, marketing literature and Web application design for Silicon Valley corporations. We can't put most of these documents on-line. If you want to know more, contact us in person. Following are some fun things written in our spare time:

Coastside Film Society

The Coastside Film Society hosts a monthly film screening emphasizing works produced by local filmmakers. It also sponsors educational programs and serves as a meeting ground for digital filmmakers in the Bay Area.

Joe and Emily have been board members of the Film Society since its inception. Emily also serves as the CFS's webmaster and Joe as its Information Director. Jointly Joe and Emily write and distribute a wide range of material used to promote the Film Society in print, on-line and through a range of broadcast media. The material they create includes:

Listing for next month’s Film Night

Streaming Video promoting upcoming film night

Chronological listing of every film the CFS has screened since 2002

iSCSI offers competition to more expensive Storage Area Network solutions

June 24 2005 Silicon Valley/San Jose Business Journal

In the last five years, applications running on servers have become critical to businesses. However, we end up with too many data touch points to manage efficiently. The solution is to install a Storage Area Network. For many businesses, iSCSI is the way to go. Placing storage in a centralized location simplifies backup, makes management and replication of data easier, and lowers costs considerably.

UltraCade wins the game by taking a different path to players' hearts

July 15, 2005 Silicon Valley/San Jose Business Journal

When UltraCade Technologies was ranked 48th in the Price-Waterhouse-Coopers listing of the fastest-growing new companies in the United States, it confirmed the company's status as an overnight success. However, as with many overnight successes, it was a long time coming. It all started in 1989, when a young engineer named David R. Foley sold his first company to devote time to his passion -- video games.

Blue Martini Marries Brick-and-mortar with the Web

April 2004 -- Joe Devlin and Emily Berk of Armadillo Assoc for Blue Martini

In 2003 and 2004 Joe and Emily kept busy cranking out technical case studies for CRM vendor Blue Martini Software. Blue Martini provided us with contact info of product managers and customers who were doing interesting things with their software. We interviewed everyone we were referred to, looking for interesting stories we could develope that would showcase the Blue Martini solution. We would sketch out outlines of the most promising stories we came up with and pitch each to our boss in Blue Martini. If we got the go ahead, we would negotiate the ground rules for the final case study with all concerned parties and then write case studies that could be sent to interested members of the press and/or be published on the Blue Martini website or the website of a Blue Martini business partner. One of our favorites was the story of the creation the Belk Department store bridal registry.

Unfortunately, Blue Martini vanished in 2005. Guess there is no reason we have to keep this work secret at this point. blog

Joe writes a blog about how businesses can use newfangled technologies like podcasting, steaming and videocasting to achieve business objectives. He finished a book about the same subject last fall. The book is larger and covers more material than the publisher is used to, and as a result it is SLOWLY working its way though the publisher's labyrinthine editorial process. Following are a few samples of Joe's writing in this area.

Directory of Podcast Developers

So you want to build a podcast or videocast for your business, but don’t have the expertise or time to do it yourself. Fortunately, there a lots of experienced consultants who would love to give you a hand. In my book, “The Business Podcasting Handbook” I try to provide some real world advice of how to find, hire and manage podcasting consultants. I don’t have the space or inclination to reproduce that material from the book here (buy the book), so I have to be content listing podcast consulting firms I have encountered that seem to be doing good work.

Podcast Case Study - Wiggly Wigglers

The Wiggly Wiggler’s podcast is a great example of how a small business can use a podcast to generate excitement about the products they sell. Wiggly Wigglers is an English natural gardening supply company. They sell flowers, birdhouses, birdseed, worms — stuff to delight the green thumb set. The Wiggly podcast makes gardening sound fun and chock full of all sorts of fascinating tidbits that natural gardeners will find fascinating. No hard sell here, but lots of the ideas they present may convince you to open your wallet.

Tactics - IBM Provides Employees with Podcasting Tools

IBM is a great champion of business podcasting. The company produces dozens of public podcasts and videocast programs that promote the IBM way or educate IBM customers. IBM has published a podcasting policy that encourages employees to podcast. It has also incorporated a robust podcasting development platform and distribution network within IBM’s internal network. If you work for IBM you have access to this network or programs. The outside world is locked out. In this article, I pull back the covers and provide a glimpse of some of IBM's most popular secret internal podcasts.

Tactics - The Role of the Mixer in a Recording Session

A mixer is an essential piece of hardware for capturing interviews that incorporate more than one talking head. Into the mixer, you plug all the microphones and other sound sources you are harvesting during a single recording session. The mixer provides needed amplification, VU (volume) readouts that allow you to monitor input levels for each microphone, and controls used to achieve a perfectly balanced mix. In this piece, I talk about why a podcaster needs a mixer and how to use a mixer to create the perfect podcast.

2000 - 2001

Much of our work lately during this period was focused upon the creation of API documents, technical case studies, marketing literature and Web application design for Silicon Valley corporations. We can't put these documents on-line. If you want to know more, contact us in person. Following are some fun things written in our spare time:

  Electronic Banking, Remittance & Payment Systems
  Making Magic at the Intel Computer Clubhouse at Moonridge
  Wilkinson School Challenges Montara Mountain
  Coastside EPGY Alternative
  Together, Coastside Children Make Beautiful Music
  Wilkinson School Challenges Montara Mountain

TCP/IP Unleashed

TCP/IP Unleashed, for which we contributed a chapter, was listed in dbaker's Picks. dbaker claims, "All of these books are cooler than nugget's picks." What can we say? Some of our admirers just happen to be nerds. You can find TCP/IP Unleashed at


High Tech on the Coast

Armadillos originated and write a series profiling interesting (real-life) characters in a small coastside community for a local rag:

And, Not So high tech on the coast


Microsoft Mainstreams OLAP   Solutions Integrator October/98
Healthcare & Voice Recognition: Just what the Doctor Ordered Solutions Integrator June/98
Healthcare & Thin Client Computing (Community Memorial Healthcare Hospital) Solutions Integrator June/98
Healthcare (LanVision/ASP) -- Imaging at Internet Prices Solutions Integrator June/98
Voice & Wireless Technology in Healthcare Solutions Integrator June/98
RAD grows up Solutions Integrator March/98
Start a Supply Chain Reaction Solutions Integrator June/98
OLAP (Good Things come in Analytical Packages) Solutions Integrator April/98
Start a Supply Chain Reaction Solutions Integrator June/98
Java Perks Solutions Integrator June/98


Book Reviews for Electronic Review of Computer Books

Java for C/C++ Programmers
Programming Windows 95 with MFC
MFC Internals

Special Report: 5 Software Megatrends -- Key programming changes that will help you build the next killer application

VAR Business, July 15, 1997, Issue: 1312

Brew-Ha-Ha Manual May/97

Java Beyond the Web -- Will the much-heralded language live up to its portability promise?
VAR Business, March 17, 1997, Issue: 1304


Special Report on Imaging in Banking: Imaging Business Magazine Jan/97

Book Reviews for Electronic Review of Computer Books

Java for C/C++ Programmers
Programming Windows 95 with MFC
MFC Internals


Reseller Management Sept/95
Multimedia VARs (two case studies -- Bell Atlantic/Source Digital Systems & Natural Software)

Reseller Management Sept/95
Filling the Notes Gap "How Cheaper Group Conferencing can Help Move your Clients beyond e:Mail"

Reseller Management Aug/95
Cracking the Remote Access Security Bonanza

George Functional Specification July/95

Imaging Business June/95
Visual Basic: Driving Imaging Towards a Component Architecture Model

Reseller Management June/95
Healthcare & Mobile Computing "Automation Outbreak! Finding the Right Rx for Healthcare

Reseller Management May/95
Resellers find Alternatives to Visual Basic

Reseller Management March/95
Imaging Provides Long-range Payoffs

Reseller Management March/95
Client/Server Computing; the Promise and the Peril

Reseller Management Feb/95
Fast Ethernet: Hold on for a Thrilling Ride to Network Profits


Reseller Management April/94
Networking Multimedia

Reseller Management Feb/94
Time to get into Object-Oriented Programming.


Reseller Management October/93
Penetrating the fog of Windows Integration Tools (the state of OLE 2.0)

Reseller Management Jul/ 93
Memo from the Front : Windows NT and you

Reseller Management June/93
Accounting and Windows Integration "an Adventure to Cairo"

Reseller Management May/93
Groping for Groupware

Reseller Management April/93
UNIX will it survive the purchase of USL by Novell

Reseller Management March/93
e-Mail: Corporate Customers are Getting the Message

Reseller Management Feb/93
Alternate Graphical User Interfaces

Reseller Management Jan/93
32-bit Operating Systems -- Off to the Races


Reseller Management August/92
The Promise and Peril of Networking Windows

Reseller Management May/92
Magneto Optical drives what Price Mobility


Reseller Management Oct/91
Market Analysis "Riding the wave of Windows Prosperity--Promises of Software to Come"

Hypertext/Hypermedia Handbook McGraw Hill Publishing 1991

We put The Hypertext/Hypermedia Handbook together a while back, before most people had heard about the Web. The suggestions we and our contributors made about how to structure information so it can be retrieved effectively electronically are more valid now than ever. Unfortunately, the book has been out of print for some time now. We do have some copies; let us know if you'd like to purchase one (we'll even sign it if you choose). We'll publish an electronic version sometime in the third millennium. Until then, here are some (recent!) citings:


Personal Computing Aug/90
Word Processor Buyer's Guide (& benchmarks)

Personal Computing June/90
e-Mail Buyer's Guide (& benchmarks)

Personal Computing Feb/90
Business Graphics Buyer's Guide (& benchmarks)

Personal Computing Jan/90
PC Fax Card Buyer's Guide (& benchmarks)


Personal Computing Dec/89
FoxPro review

Reseller Management Oct/89
Workgroup Computing Leads to Groupware

Personal Computing May/89
Computer Aided Graphics (CAD) Buyer's Guide (& benchmarks)

PC Week March/89
Special Report: Jump from Topic to Topic with Hypertext

Personal Computing Jan/89
Accounting Software Buyer's Guide (& benchmarks)


Another Sun Also Rises Over Unix Developers With Release of Sun 386i
PC Week, September 26, 1988

Personal Computing Dec/88
Laser Printer Buyer's Guide (& benchmarks)





Software Digest 1985
Spreadsheet Buyer's Guide


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