Bankware Medical Case Study
Bankware Medical Case Study
Patrick Koster, marketing director of BankWare of Birmingham
Alabama, helps banks build remittancing relationships with potential and existing
customers and then sells them the hardware and software that allows them to
make profitable proposals. He told us about a bank from Mississippi that wanted
to get into lockbox processing.
"The bank was dealing with a group of doctors who wanted
a loan to build a new medical office center. Lots of the banks in this city
were bidding against each other to get this account. The loan officer at the
community bank pitched the bid a little different than all the other banks .
'Yup, he said, we will gladly loan you $4 million to put up the building, but
here's what else we can do for you:
* We will automate your remittance system. All those payments
that you are currently handling manually, we can process on our equipment at
the bank much more efficiently.
* If you want a line of credit,
we are glad to that for you. ...."
What the bank officer was doing, reports Koster, was putting
together an entire portfolio of services to offer this group of doctors. "The
big banks are not that flexible. They will gladly do the same stuff I was offering
to do, but the customer has to ask the appropriate department for each piece
separately. Each group has different protocols. They have a separate remittance
department. You want a remittance solution the bank has to send somebody down
from corporate headquarters who handles remittance."
For the community bank it all comes down to two things,
says Koster: "Everybody is trying to reduce non-interest expenses. And
everyone is trying to increase non-interest income. You can loan money all
day long, but that is a very competitive business especially now that firms
like the Merrill Lynch's and Charles Schwabs have gotten into the business.
A better way to make money is to to generate non-interest income. The trick
is to establish a relationship with this business
that allows the bank not only to make a little money off the loan, but also
use the loan application process to drum up additional business. "
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