Bankware Medical Case Study
Bankware Medical Case Study
Patrick Koster, marketing director of BankWare of Birmingham 
  Alabama, helps banks build remittancing relationships with potential and existing 
  customers and then sells them the hardware and software that allows them to 
  make profitable proposals.  He told us about a bank from Mississippi that wanted 
  to get into lockbox processing.   
"The bank was dealing with a group of doctors who wanted 
  a loan to build a new medical office center.  Lots of the banks in this city 
  were bidding against each other to get this account. The loan officer at the 
  community bank pitched the bid a little different than all the other banks . 
  'Yup, he said, we will gladly loan you $4 million to put up the building, but 
  here's what else we can do for you: 
* We will automate your remittance system.  All those payments 
  that you are currently handling manually, we can process on our equipment at 
  the bank much more efficiently.   
* If you want a line of credit, 
  we are glad to that for you. ...." 
What the bank officer was doing, reports Koster, was putting 
  together an entire portfolio of services to offer this group of doctors.  "The 
  big banks are not that flexible.  They will gladly do the same stuff I was offering 
  to do, but the customer has to ask the appropriate department for each piece 
  separately.  Each group has different protocols.  They have a separate remittance 
  department. You want a remittance solution the bank has to send somebody down 
  from corporate headquarters who handles remittance." 
For the community bank it all comes down to two things, 
  says Koster:   "Everybody is trying to reduce non-interest expenses.  And 
  everyone is trying to increase non-interest income.  You can loan money all 
  day long, but that is a very competitive business especially now that firms 
  like the Merrill Lynch's and Charles Schwabs have gotten into the business.  
  A better way to make money is to to generate non-interest income. The trick 
  is to  establish a relationship with this business 
  that allows the bank not only to make a little money off the loan, but also 
  use the loan application process to drum up additional business. " 
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